The Truth About Search Engine Optimization
- ISBN13: 9780789738318
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.†Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board  In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search En… More >>
There’s a common fallacy amongst business owners. They know that in today’s market they need an online presence. They also realize that they have to figure out a way to be found by potential customers. Most know that to do so they have to submit their site to online search engines like Google. The problem is that most people don’t realize that the process isn’t a one time event, it’s a continuous process.
The Truth about Search Engine Optimization explains the importance of search engine optimization. It also shows how to make your business more visible to potential customers. Then, the book goes into even more depth about how to keep your stats up and how to determine what is working and where your website needs to improve. Very valuable information that could make the difference between a good idea that never sees the light of day and a successful business.
Rating: 5 / 5
I seem to be at odds with the majority of reviews of this book. The book is practically useless with little to no specific information presented. Yes, the author does mention that the META tag keywords is not necessary, and that titles should be no longer than 60 chars to match Google, but for the most part the book is a litany of vague generalities that could be better summarized on a two page White Paper. An index may have helped, but there is none.
The book’s Appendix A sounds very helpful, but is available only online. In the book the appendix advertises a “number of free tools” but it doesn’t exist. Entering the URL redirects you to a page where you can buy another copy, register, etc. Thinking the Appendix may be avaiable to registered users I tried that. But after filling in all the required fields and clicking the “Just Register” button the site insisted that all 14 marketing questions such as “What is your Gender? be completed” There seems to be no way to simply Register so I simply left.
I recommend avoiding this book if you’re serious about SEO.
Rating: 1 / 5
Simply put this is one of the best SEO books I have read. Its written in clear English. The information is easy to implement. Well easy being a relative term, but the author makes you aware of ideas you can implement today and over the coures of time. I re-read this well worn book A LOT.
Ken Jansen REALTOR Johnson County KS
Rating: 5 / 5
This book is a needed guide for any company from $100 in annual revenue to $1 billion in annual revenue to search engine marketing. The search companies want marketers to believe that this is the simplest of marketing science. It’s not. Rebecca Lieb shows that the more a company knows about search, the greater the opportunity in using it properly. Knowledge is power. For Search Engine Optimization knowledge is profit. Ignore at your own risk.
Rating: 5 / 5
Didn’t know what to expect, but was thoroughly impressed. This book is highly informative and covers just about everything you need to know to get started with SEO. I’m just getting my blog together and found it very helpful.
Rating: 5 / 5