Search Engine Optimization

If you want your Website to feature on top of every important engine search, then it is vital that you learn various Search Engine Optimization [SEO] tricks that can ensure that your Website beats the hundreds of thousands of other Websites to the post. Here are some valuable tips on learning how to SEO.

The first and foremost tip is to understand the manner in which search engines work. They do not understand graphics but instead depend on matching the words in the search criteria with the keywords that might be present in your Website. Therefore, you should make it a point to include as many keywords and key phrases as you can into your Website. Imagine the different key phrases that your viewers might type into the search boxes and try to incorporate them into your site. Even if you have included photos in your site, make it a point to attach text tags to those photos so that the search engines can understand them. Your key phrases should also be mentioned in the URL and other related file names since search engines look in them. The title tag, which is on the top of your html document, should contain the relevant key phrases as should your meta description tags. Your description tags will not be seen in your Website but will be featured in text form when
search engine display their results. Thus, it is important to include phrases that entice the readers towards your Website in your description tags. Although it is important to remember not to just dump the same keywords and phrases in your URL, title and description tags and your file names since most search engines will interpret that as spamming and just reject your site. Instead, try to incorporate various related words that are similar to your keywords.

Patience is the key since once you have made the necessary changes to your Website, it will still take some time for search engines to recognize that fact and push you up the search ladder. Make sure that your body copy is curtailed to around 300 words and that your keywords and key phrases are injected at regular intervals instead of just bunching them at the top or bottom.

If you keep these tips in mind and wait patiently after making all the necessary changes to your Website, you should be pleasantly surprised to watch the search engines lock on to your site during any related search. Try out various new methods to ensure that your site remains on top since your competitors too will be doing their best to jump over you.

If you want to get your articles within the top 10 results on Google or other search engines, listen up, because these tips are POWERFUL for SEO.

1) Put the keywords your audience is looking for within the title of your article. For example, if you sell golf carts, then you could use “How to Find the Perfect Golf Cart” or “Golf Carts – Which Ones Are the Best?”

Google loves titles and headlines. It’s one of the first things their algorithms look at when they spider your website or article repositories like EzineArticles. The spiders put huge emphasis on the title of your articles, so make sure you pick the keywords for it very carefully.

2) Put the keywords you used in the title in the first couple of sentences of your article. Let’s take the golf cart example again. You could write something like “Looking for the perfect golf cart? Read this article to see which golf carts you may want to look at.”

Google also loves the first part of your article. Consider that this part of the listing typically shows up in the “description” part of Google’s results (if you don’t put a special meta-description for the article). When you match up the title and the first few sentences of an article, Google judges your article to be an aesthetic (relevant) match for it’s users.

3) Make sure your article is about the title you are using. Again with the golf example (I don’t like golf, nor do I play it, I don’t know why I picked this…:-) ) – if you are writing about golf carts, don’t make your article about the best golf swing. This will mislead your readers and Google could penalize you.

4) Always, always, always use keywords if the option is available. You may be uploading your own articles to WordPress or your own site, or you may be uploading them to some article directories that allow you to enter keywords within a submission field. MAKE SURE you include relevant keywords within these fields or the meta-keywords option. Google puts high priority on this function. Do not ignore this.

5) Most people don’t know this next tip – name your pictures and files with the keywords with which you want to optimize your articles. Example: if you have a picture of a golf cart, populate it’s “properties” in an HTML editing program with relevant keywords – golf, cart, best golf carts, etc. Google LOVES this.

It also has an aesthetic effect. Have you ever hovered over a picture and words appear over it? That’s what this effect does. It’s a bit more technical, so if you don’t know how to do this, learn how or have a webmaster do it for you.

We will continue with more highly potent SEO strategies for getting your articles within the top 10 spots on Google in future articles.