Search Engine Optimization

So how can you optimize your website to get tons of free traffic and rank at the top with the best search engines. What is this SEO recipe? There are 5 major components to this. These are, creating proper meta tags with proper keywords for your website, the number of directory submissions, the number of reciprocal links to your website, the number of inbound links via articles, forums, classified ads, etc; and timely updates to your website. So let’s analyze every member of this list:

These days you hear a lot of talk about how search engines don’t look at meta tags anymore in order to properly index and rank your website. This is not entirely true. Placing the proper meta tag title, description, and keywords in your HTML coding will give your website a HUGE boost of credibility in the eyes of the search engines. Always place proper meta tags on your website no matter what anyone says!

Submitting your website to as many directories as possible will help you rank high with the search engines. By finding as many directories as possible and submitting your website to them, you are gaining exposure and inbound links via searches. When search engines such as Google index your site, they weigh in this factor and directly use it to determine just how important your website is to the internet. Submit your website to at least 50 directories!

Another great way to gain page rank with search engines is to have as many backlinks (or reciprocal links) as possible. This is when you agree to directly link to another website, in return for that website linking directly to yours. This could very well be the most powerful method to gain page rank, get indexed, and attain top search results of all the SEO strategies described in this article. However, overdoing it will not be to your benefit. A good way to backlink with other websites is to do it with the every directory that you are submitting your website to (the same directories that I spoke of earlier). Directory links will give your website tremendous validity because essentially you are linking to massive online networks this way. So make sure you opt to make reciprocal links with all the directories you submit your website to. You can also buy backlinks from prominent websites!

Always try to get as much free inbound links as possible. Don’t ever quit! Keep writing and posting your links throughout articles, blogs, forums, press releases, classified ads, online groups (such as yahoo answers, Google groups, twitter, etc), Squidoo, social bookmarking, email lists, AdWords, and as many others as you can think of. All of these inbound links will add up very quickly, and will prove to the search engines that your site is important to the web community.

Finally, after doing the previous four steps that I have mentioned, your site should be indexed, have a high page rank, top listing with search engines, and should be getting floods of free, targeted traffic. However, you must keep updating your site with new material if you want to maintain that status. Without this last step, you could loose a lot of your hard-earned SEO points if the search engines declare your site stagnant. Don’t let it happen to you!

• ISBN13: 9781599181691
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy cont… More >>

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money

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As fancy as the term “blog” sounds, it’s actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.

Here are 10 tricks that will increase your visibility in search engines and eventually drive more traffic to your blog.

1) Use keywords in your blog post titles – This is a given for SEO. Most blogging software uses the post title as the url so take advantage of it.

Example: “10 SEO Tricks to Attract More Traffic to your Blog – Search Engine Journal”
Search Engine Journal is included on every blog post title tag automatically.

2) Optimize your blog categories – When you create categories for your blog, be sure to use keywords in the titles. When you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post when appropriate. This will create a “SEO-friendly” url for each post you make.

3) Syndicate your blog – Make it easy for people to subscribe to your blog. Sign-up with a free service like Feedburner and then create a “syndication” area on your site.

4) Offer RSS to email. Anywhere from 10% to 40% of your blog traffic can come from individuals that perfer to read blog posts via email. RSS readers and aggregators can be confusing. Adding email services to your blog isn’t. There are several free services available for this including: FeedBlitz, Squeet, and Zookoda.

5) Ping blog search engines – This can be configured with blog software such as Movable Type or WordPress to work automatically. If you’re using Blogger.com, then you can do this manually with Pingomatic.com or Pingoat.com.

6) Make comments on other blogs. Your name will be linked to the blog url that you enter. Don’t make comments that offer no value to the blog post. Don’t use keywords in the field for your name, use your name or blog name.

7) Submit your blog directories. Also submit the blog to regular directories such as (DMOZ, JoeAnt, GoGuides, Google Blog Search, etc) that have categories for blogs.

Targeted advertising – Now this doesn’t really drive traffic to your site but will make you money. It’s possible by using Google AdSense to display highly targeted ads on your blog. Once you’ve setup an account and placed the ads on your site, just sit back and watch the cash come in. Cha-ching.

9) Snatch up hot keywords – Now before you place ads on your blog, be sure your keyword density is good for the right terms. A great tool to improve your traffic for high-paying keywords is to use a product called Keyword Elite (http://www.seojuice.com).

10) Use track backs – If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site. A TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it.

Summary
The important thing to remember is that no matter how many optimization tactics you employ with a blog, there is no substitute for quality content. Blog optimization is only as effective as the quality and usefulness of the content you’re optimizing. So do not limit yourself to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!

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