Search Engine Optimization

Before starting this title, I had no idea what “SEO” was, and I certainly wasn’t really very enthusiastic about it simply because it sounded like it might be rather dry and humourless. I had, however, always recognised the intrinsic value in getting search engine rankings right and so I thought I’d just have to slog through it and try to stay awake, especially because I was really dying to get into other books I’d also bought on much ‘cooler’ stuff like Flash and Photoshop.

I can now say though that SEO is, apart from being super-important, really interesting and cool. Thanks to Richard John Jenkins’ excellent skills, wide-ranging knowledge and enthusiastic presentation I now feel really geared up and well-prepared to go and improve my own site’s rankings. How many times throughout his illuminating explanations did I say ‘Doh!’ out loud (ala Homer Simpson) as I realised I had committed many of the classic SEO errors mentioned. Well, Richard really hats you up and shows you, with real hands-on examples, just how to set your SEO straight and improve those all-important search engine rankings by demonstrating a miriad of tools, most of which are available free on the Internet, to optimise your site’s searchability,…or perhaps ‘rankability’ or indexability’ would be more appropriate.

I know that I’ll be redesigning my site, which it probably needed for other reasons anyway, and I’ll definitely be gearing it toward being much more search engine friendly. I can highly recommend this book.
Rating: 5 / 5

This video explains not only SEO processes and sources, but also how to go about the thought processes and the also the correct way (white hat) to go about performing SEO services for your site and your customers if you are in the business. I thoroughly enjoyed Richards cavalier and no nonces approach in this video. If you want a quick jump start into the SEO world, I recommend this video.
Rating: 5 / 5

I have gone through a few other tutorials and the only thing they had in common was that they were BORING. This is not the case with Richard Jenkins’ SEO videos. He is able to present vital information in a way that is very easy to understand and his scense of humor makes the video series very enjoyable to watch. I would recommend this tutorial series to anyone who wants to understand search engine optimization.
Rating: 5 / 5

This resource is a must for anyone who has anything to do with a website…whether it be design, marketing, analysis…anything. Richard Jenkins and Lynda.com deliver a thorough review of Search Engine Optimization that is highly watchable, insightful and inspiring. From beginning to end, Richard Jenkins addresses important strategies for ranking with search engines, driving site traffic, important web design considerations, meta descriptions and tags, and much more. He also introduces the viewer to many tools that will ensure SEO success. This resource is well worth the investment of time and money.
Rating: 5 / 5

I thought I was pretty web savvy until I decided to tackle search engine optimization (SEO) — NOT. Then along came Richard Jenkins and his CD on SEO. I thought this would just be another fluffy teaser CD geared toward [..]into buying expensive consulting services; so typical of technology marketing these days. But, boy was I wrong. Jenkins’ CD is jam packed with useful, actiononable information. It’s like putting your mouth to a fire hose. Not only is the information immediately usable, but also his teaching manner is accessible, unpretentious, and crystal clear. His use of context relevant video clips and non-techie jargon assure that the listener will walk away with help and not hype. If the time comes when I decide to hire an SEO consultant, Jenkins’ CD has armed me with the kind of information that will make it possible for me to hire the right kind of person AND allow me to manage that person properly so I get my money’s worth. This alone is worth the price of the product! The fact is, after doing the CD I was redesigning my websites and off and running immediately. This material gives you the critical information you need to get visible on the web with the least amount of expense, rapidly. The topic of SEO is still a complicated art/science for me, but now, at least, I feel I have the basic skills to wend my way through the maze without getting trapped by expensive consultants or shady, “black hat” marketing tactics. If you have a business and web-presence is important to you – do yourself a favor and buy this CD. You’re nuts if you don’t.
Rating: 5 / 5